What this means is that the fans owe it to their audience and each other and to the audience outside the walls of the university to explain what's so great about their poet and also to engage in critique. When is X good, when less good? Does poem Y work?
The major newspapers and magazines have abandoned poetry completely but this in itself needn't be such a bad thing. What percentage of the population read poetry in Mallarmé's France? Or anywhere else.
Here, here. I love this! Who, if not the poets, will spread the word about poetry? And who if not the poets, can give shape to how the work is read/received? So yes, go out there and recommend.